Horizon Media – our US partner in Columbus Media International, together with creative partner McGarry Bowen, have been awarded the $80million dollars United Airlines Global business.

 

United has just bought Continental Airlines and the two companies will merge to become one launching as a new “United” in 2012. Horizon will manage all planning and buying of traditional media and search. The 2012 focus is on activity in the USA, with the expectation there will also be tactical needs in one or two additional countries.