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In the present difficult economic circumstance there has been a real temptation for advertisers to pull back from branding support by cutting investment and by diverting budgets into shoring up retail rather than spending on the brand proposition.
It is hard to divine that business is really much better this year in terms of actual client spend going through the media although both May and June both appear to have been relatively strong compared to last year, especially on TV....
In an article published in The Sunday Times CEO Graham Taylor takes a look at how the tragic loss of Gerry Ryan is likely to impact on RTE.
Blog entry from CEO Graham Taylor.
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If you missed CEO Graham Taylors speech from the recent RTE Sales Conference we have posted this online in this blog.
Chief Executive Graham Taylor takes a look at the recession and its likely effect on the media industry.
GT Media's John Gallagher on how we might improve Dublin's main streets with clever promotional activities
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