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NEFF
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Cooking Up A Winning Strategy
The Task:
To increase low brand awareness and secure an increased share of a rapidly growing market for high quality appliances
The Solution:
The Neff consumer was upwardly mobile celtic tiger cubs with high earning capacity; home buyers and renovators; the female was the primary influencer; - Food was highly important to them. We became the founding sponsor of the, “The Restaurant” on RTE 1 which became the most popular TV prgramme amongst our target audience and which is now entering its 6th series.
The Result:
Brand awareness has increase by more than 130% since the campaign started and sales exceeded expectations.
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