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HILLARYS
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Raising The Blinds in the Irish Market
The Task:
To effectively re-launch the Hillary's Blinds business in Ireland by generating new customers through the use of direct response media.
The Solution:
Focus activity into media vehicles which would deliver the highest levels of response and yield the most effective return on investment. Using our DREAM direct response modelling we identified the most appropriate strategic options and negotiated heavily discounted media rates.
The Result:
Whilst it is still early days the results have been very positive. Hillary's enquiry levels have increased by over 100% and year on year sales have almost trebled.
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