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Dyson
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Making a Famous Brand Successful
The Task:
Raise brand awareness, increase front of mind presence and communicate the core brand message – ‘The vacuum that doesn’t lose suction’
The Solution:
Our strategy used an effectively targeted combination of Key TV Viewing Moments and high impact Full Page national print advertisements to achieve rapid cut-through and drive awareness of the Dyson proposition.
The Result:
The result was remarkable. Spontaneous brand awareness rose by an incredible 73%, from 44% to 76%, and the brand’s market share increased by 88% for volume and by 47% for value.
This campaign won a silver award at the 2006 AdFx
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