| |
|
|
|
|
|
|
|
Dominos
|
A Bigger Slice of the Online Pizza Market
The Task:
To grow the home delivery pizza market in Ireland. To enhance brand awareness and keep Domino’s top of mind with the public
The Solution:
Engage the audience through high entertainment format TV sponsorship - especially at key consideration times for home delivery.
Association with these programmes gave the brand more personality than would otherwise have been possible through spot
advertising.
The Result:
Domino’s Pizza now has over 80% advertising recall amongst adults in Ireland and like for like sales in Ireland have increased significantly
each year since we introduced the new sponsorship strategy
|
|
|
|
|
|
