| |
|
|
|
|
|
|
|
Allianz
|
Telling The Cover Story
The Task:
Increase brand awareness for Allianz Direct and drive increased call volumes and web traffic for direct insurance quotes.
The Solution:
Overcome market inertia by grabbing consumer attention and raise Allianz to ‘top of mind’ status by creating a standout presence in the TV environment. We used 90-sec ‘advertorial' style commercials which could deliver category leadership whilst 30sec & 20 sec versions allowed us to target specific market segments and promote individual products. High audience viewing and low media costs, post Christmas, enabled us to deliver truly effective coverage & frequency
The Result:
Brand awareness rose by over 30% during the period whilst call volumes increased by over 60% and traffic to the website trebled.
|
|
|
|
|
|
